“The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd.
It's time we bridge the gap between feel-good Design & Ethics panels and the work we do everyday as digital product designers.
The most valuable lessons I learned in illustration didn’t come from my successes but from my failures.
Treating customers with respect earns you loyalty. Dig into marketing personas that reflect real people to gain the most valuable insight.