Handpicked design news

Filtered by: #empathy

14 May 2019
How to create marketing personas that start with empathy

Treating customers with respect earns you loyalty. Dig into marketing personas that reflect real people to gain the most valuable insight.

#Design Thinking #Empathy

09 May 2019
Why I Don’t Believe in Empathic Design

Don Norman explains why he’s not convinced by the current obsession with empathy and what we should do instead.

#Design Thinking #Empathy

04 Dec 2018
Prototyping Empathy

Six tips for staying focused on people while prototyping

#Design Thinking #Empathy

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